The first thing you notice when sitting down to meet to Phillip Roffman of Subculture, is the exuberant amount of energy this guy has. And it's no wonder since we meet at his favorite coffee house in Ft. Lauderdale, Urban Brew.
He has a huge smile on his face and jumps right into talking about why he loves this city --the iced coffee in his hand sloshing around as he gesticulates-- and explains how in a few short weeks he'll be making this city his permanent home.
For this Boca Raton resident, Fort Lauderdale is ripe with opportunity. Phil sees the chance to create something that's hard to come by in South Florida, a thriving music scene infused with community engagement, and as CEO of Subculture, he has a few other ideas in the works.
Take a listen to the audio interview below and get to know the man behind Subculture.
Subculture's most significant event was Record Store Day 2012 at Radio Active Records. Here's what Phiil recounts from that event:
"Mike Ramirez and I talked the day before, and we shook hands and were excited about the next day. That night I heard a loud 'Boom!' It starts to pour with the loudest lighting I've ever heard and it lasted from 12 midnight to about 6 am.
I thought, 'why is this happening,' and my dad told me, 'success isn't about how you deal with success, it's about how you deal with failure, which is inevitable.' I thought thanks for nothing Dad, then moments later I realized he was right, "whatever happens happens, there's no reason to get emotional. And the next morning I woke up and was ready to go. 6am rolls by and it's still storming, then 7am hits and the rain stops. The sky clears, and I exhale, and after that it was like everything fell into place. By the end of the day, I was soaked through from rain and sweat. We packed up after a crazy successful day and I went to bed that night with a smile on my face."
Subculture's next event, Sincerely Yours, Marty McFly, will be on July 14th at The Classic Gateway Theatre, 1820 E Sunrise Blvd, Fort Lauderdale, FL 33304. Tickets are $10. There'll be art showcases, DJs and an Indie Craft Bazaar. So why the heck are you still sitting here! Get a ticket before they're all gone!